---
title: "Stardog | Webinar: Demo Day - Customer 360"
description: In this demo, you'll get a 360 degree view of what customers are doing in order to proactively engage them.
---

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# STARDOG WEBINAR

## **Demo Day:** Customer 360

This Customer 360 Demo follows the journey of client “Acme” that maintains both a brick and mortar, and an e-commerce presence. Acme’s goal is to create a 360 degree view of what customers are doing in order to proactively engage them.

 

Customers interact with Acme in a variety if ways including purchasing in stores and/or online, posting reviews, and engaging in promotional campaigns. These interactions are logged by Acme and yield a rich picture, but only when meaning is attached to the various connections. Acme uses Stardog to harmonize all of this data, paint a profile of their customers, and serve them up appropriate offers at the right time. 

 

In this demo, you'll learn:

- How to easily build up a graph from Acme’s many resources
- How to use SPARQL queries to identify different classes of customers (known but shown no interest; shown interest but not made a purchase; loyal; ready to churn; etc)
- How to use named graphs to identify customers according to the stage they are in
- How to use Stardog to address market segmentation

### Register to Watch On-Demand

### Your Presenter:

Catherine Dalzell  
Solutions Architect, Stardog

 

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